Client: Translation LLC

Objective: Coming off of the heels of what was perceived as racially motivated police killings I was contracted to create a manifesto aimed at influencing the police departments across America to change the color of the targets they use during shooting practice. The motion was to change the color from black to red, with the hope that it’d be a reminder that all humans are the same cover on the inside.

This was a whiteboard assignment that I sent in to Translation LLC to gain entry into their summer intership program. The prompt was given shortly after it had been announced that Iverson would be inducted into the NBA Hall of Fame; the task was to create a "spot" of any sort celebrating Iverson and his influence on hiphop culture, fashion and basketball.